1199 - Voices Aster Award

In 2004 we received our second Aster Award for Excellence in Medical Marketing. This Silver was given for a series of radio spots created for 1199 SEIU, New York's Health Care Union. Using testimonial interviews conducted with striking employees at Corning Community Hospital, the ads--collectively entitled "1199 Voices"--helped highlight workers' concerns about quality of care, overtime, staffing, and health insurance. The audio link provides a composite listen.