Duffy Pollie Big Man, Big Heart

2007: For the fourth year in a row, we won a Pollie Award for excellence in political communications. The winning entry, "Big Man, Big Heart," was a 60-second radio ad created for Bob Duffy's Mayoral campaign in Rochester. We created this spot drawing from unscripted interviews among Duffy supporters. So, truth be told, it wasn't written so much as "revealed."

The 2007 Pollies logged an all-time high of 2,300 entries. (We foolishly failed to attend despite the ceremonies being held in Miami in February.)