Meet Paul Novak
The strategic and creative talent that gets you there.

Paul earned his professional credentials creating advertising for 'win or die' political campaigns. The lessons proved invaluable and for the last 20 years he's been refining and applying them to advertising for businesses, non-profits and yes, political.

For broadcast campaigns, Paul is usually the hands-on writer-director, as well as an expert media buyer. When a team is needed to get the job done, he chooses from a wide array of creative and production professionals with whom he's established relationships over the years.

A native of New York's Hudson Valley, Paul is a graduate of the University of Buffalo. He worked for the state legislature and then Governor Mario Cuomo, before veering into the advertising business. He's been an executive board member for the Rochester Boys and Girls Club and the Coalition for Common Sense in Education, as well as a trustee at Geneseo State College. A member of the American Association of Political Consultants, Paul regularly guest lectures at colleges and universities on advertising in the public and political arena. For some reason, he can recite the name of every American President, in order, in less than 20 seconds. Paul is an avid ping pong player, contra dancer, musician and amateur photographer.