About Novak Media

Novak Media was established in 1988 as a small, full-service ad agency dedicated to the proposition that all ideas are created unequal. From the beginning, our aim was to do it better…to generate value, for a few select clients, at a reasonable cost. (You may have met us in our previous incarnation as Muscato/Novak Communications.)

Today, Paul Novak, and his network of talented colleagues focus almost exclusively on creating television, radio and webcast campaigns. With style and purpose. Solid thinking. Award-winning creative. And thorough, expert media buying, courtesy of long-time partner Anthony Testa.

After 25 years serving clients across upstate New York, we're proud to describe our approach as hands-on and more Main Street than Madison Avenue.

We've worked with some pretty cool folks over the years. While our core business is political and public affairs, our portfolio includes blue-chip corporate and small business advertisers. "Clients," says Paul Novak, "who want the collaborative benefits of a small shop without sacrificing depth or experience."

Take a look around. Change the way you think about working with an ad agency.